Signal tried to buy ads on Instagram, owned by Facebook, that sought to highlight the types of data it collects from users, the encrypted messaging service said in a blog post Tuesday. In its blog post Signal said it created a “multi-variant targeted ad” that would “show you the personal data that Facebook collects about you and sells access to.”
“Companies like Facebook aren’t building technology for you, they’re building technology for your data. They collect everything they can from FB, Instagram, and WhatsApp in order to sell visibility into people and their lives” said in its blog.
Also in the blog Signal said “We created a multi-variant targeted ad designed to show you the personal data that Facebook collects about you and sells access to. The ad would simply display some of the information collected about the viewer which the advertising platform uses. Facebook was not into that idea.”
(Image from Signal Blog).
Facebook taps users’ personal information to precisely target ads to its users — a business that provided nearly all its $85.9 billion last year. But Facebook’s data collection practices have come under scrutiny following a controversy involving Cambridge Analytica, a digital consultancy firm based in London. On August 2019 more than 530 million of Facebook users data leaked and didn’t informed about it to user until it came it was release into the public database.
“This is a stunt by Signal, who never even tried to actually run these ads — and we didn’t shut down their ad account for trying to do so,” Facebook told the news outlet.