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Halal Tourism- the next step in tourism for the Maldives?

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According to Global Muslim travel index 2019 there was an estimate of 140 million Muslim travelers in 2019 worldwide while the number was only 131 million on 2017, and it was estimated that Muslim travelers will spend up to $300 billion globally by 2026 making halal tourism a major market for tourist destinations.

Halal tourism is growing in a fast pace and competition by Muslim and non-Muslim countries is growing to win this market. According to the to Global Muslim travel index 2019 Malaysia and Indonesia are the market leaders although non-Muslim nations such as Singapore and UK are not far behind them.

Given the numbers and forecasts in 2021 the Maldives is also expected to enter the race. A recent campaign was announced in partnership with “Have Halal, Will Travel “ to promote halal tourism to the south east Asian markets. Throughout the campaign Maldives will be promoted as a destination perfect for Muslim travelers with the availability of Halal Food  and ease of access to prayer rooms and mosques.

Maldives being a 100% Muslim country and having a world class tourism industry gives it an edge over other destinations to win over this market. The already proven one island one resort concept is expected to attract Muslim tourists where they can enjoy the white sandy beaches in line with the principles of Islam.

Moreover this campaign will showcase Maldives as a destination that will cater for everyone although Maldives is labeled as high end market, today budget tourists also have the opportunity to enjoy the natural beauty and serenity of the paradise on earth.

The Maldives Marketing and PR Corporation is yet to officially launch any global campaign announcing halal tourism in the Maldives, but it is expected that their current efforts to penetrate the Middle Eastern market will lead to the launch of halal tourism in the Maldives in the coming years.

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Microsoft’s Windows 11 is officially on the way.

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Microsoft has officially announced the next version of Window today, which will be Windows 11. After months of teases and leak, Windows 11 is expected to arrive in the last quarter of this year. Microsoft has promised to make it available as a free upgrade to eligible Windows 10 users and to new PC’s from this year’s holiday.

Microsoft redesigns the user interface for Windows 11, with a centred Start menu and Taskbar. Live tiles are replaced with a grid of icon that can be rearranged and pinned to Start. There are also new Widgets feature that houses things like your calendar, weather, sports leaderboard, and latest news. System Tray also was improved with a new split Notification and Quick Action user interface.

Microsoft’s Panos Panay, Chief Product Officer, Windows + Devices wrote on Microsoft blog “We’ve simplified the design and user experience to empower your productivity and inspire your creativity. It’s modern, fresh, clean and beautiful. From the new Start button and taskbar to each sound, font and icon, everything was done intentionally to put you in control and bring a sense of calm and ease. We put Start at the center and made it easier to quickly find what you need.”

One of the surprises of the event was Microsoft’s announcement that it will be using Amazon’s Appstore to bring Android apps to Windows 11. Microsoft will be utilizing Intel’s Bridge technology to make Android apps work on Windows 11.

During the closing remarks, Microsoft Chairman and CEO Satya Nadella said “Windows recognizes that there is no personal computing without personal agency. Personal computing requires choice, and we need to nurture and grow our own agency over computing itself. We want to remove the barriers that too often exist today and provide real choice and connection.”

He laid out his vision for Windows 11 as a “platform for platform creators,” and in doing so, he issued a subtle but nonetheless stinging critique of Apple.

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In Videos: Chinese FM Wang Yi chairs high-level meeting of BRI Asia-Pacific.

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E-Learning programme launched by Visit Maldives in the German market

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Visit Maldives has launched an e-learning programme with FVW Akademie, one of the leading media channels for the travel industry in Germany, targeting the travel trade of the German speaking markets.

The programme which is set to run from June till November 2021 will educate the participants by showcasing the Maldives as a safe destination, information on the products, travel guidelines and the latest updates of the current situation said Visit Maldives.

According to the article published in the official Visit Maldives website, Approximately 400 attendees are expected to take part in the programme. To incentivize participation, Maldives will also set to feature in two monthly newsletters of FVW with a raffle draw sponsored by Nakai Dhiggiri Resort at the end of the programme.

“This campaign with FVW e-learning is in line with Visit Maldives strategy to strengthen the destination brand as well as the focused promotion of individual products and experiences.” Said Visit Maldives

Visit Maldives also participated in the virtual edition of ITB Berlin held this March, and is currently in a year-long campaign with Connoisseur Circle targeting the luxury segment in the German speaking countries.

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