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MMPRC Begins Joint Advertising Campaign with ITAKA Targeting the Polish Market

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The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has initiated a joint advertising campaign with popular tour operator ITAKA, targeting the Polish market. This month-long campaign began in January 2022.

With over 30 years of experience, ITAKA is one of the most popular tour operators in Poland. ITAKA offers holidays to over 100 locations worldwide and served an impressive 915,000 clients in 2018. With over a 30% market share, ITAKA holds a spot as a proficient and experienced tour operator in the Polish market. The campaign with ITAKA will strongly increase Maldives’ visibility in the Polish market.

Under the joint campaign between MMPRC and ITAKA, digital marketing and outdoor ambient activities will be conducted to promote the renowned products and uniquely-Maldivian experiences. It will highlight the destination as a safe haven, market the products (resorts, hotels, guesthouses and liveaboards), the safety measures in place at these facilities and the latest travel guidelines for the benefit of Polish travelers planning to visit the Maldives.

The campaign will see google ads published on major Polish websites and portals, social media platforms, and push messages and emails sent through Polish travel trade to potential tourists. Slides with destination advertisements on App TV in 150 shops around Poland will be displayed during the campaign. Furthermore, outdoor advertising will be placed in 2 areas of Poland during this campaign.

The campaign aims to maintain the Maldives as the top-of-mind destination; utilize the connectivity (currently the only direct flight from Poland) to market the destination and increase the number of bookings; and boost the destination presence during the peak season.

By December 29th of last year, the Maldives welcomed 1,312,706 tourists to the country, out of which 23,597 were from Poland. MMPRC has been holding various activities across the globe, to market the destination and increase arrivals from top, new and emerging markets. This includes holding webinars, road shows, familiarization trips, joint marketing campaigns and participating in fairs and exhibitions targeting different markets.

In 2021 alone, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarization trips, and participation in fairs and exhibitions. The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

 

Source: http://www.visitmaldives.com

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Pakistan’s Imran Khan calls for march on Islamabad to press early polls

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Pakistan’s former prime minister Imran Khan has called for his supporters to march peacefully on Islamabad on May 25th to press for fresh elections.

Khan, who served as prime minister for over three and half years, was ousted in April through a no-confidence vote in parliament by an alliance of all major political parties.

Since his ouster, he’s addressed rallies in several cities as he mobilises for a grand show of strength in the capital on Wednesday.

Khan’s call on Sunday came after a marathon session of leaders from his Tehreek-e-Insaf, or Pakistan Justice Party, in the northwestern city of Peshawar.

He describes the march as a move to protect the country’s sovereignty, as he alleges that the vote that removed him was a US-organised plot.

READ MORE: Shehbaz Sharif elected Pakistan’s new PM after Imran Khan’s ouster

READ MORE: ‘Are we your slaves’: Pakistani premier hits out at West over Russia letter

Parliament dissolution, fresh elections

In his speech, Khan urged authorities not to oppose the march, which will gain strength outside of Islamabad before heading to the city centre.

There, he said his supporters will remain until Parliament is dissolved and new elections are called.

Thousands have come to his rallies in the past.

Khan claims America wanted him gone because of his foreign policy choices in favour of Russia and China, and a visit he made on Feb 24 to Moscow, where he held talks with Russian President Vladimir Putin as Russian tanks rolled into Ukraine.

He has also said the US dislikes his strident criticism of Washington’s war on terror.

The US State Department has denied any involvement in Pakistan’s internal politics.

READ MORE: Pakistan boosts Imran Khan’s security after his claim of deadly plot

Source: TRTWorld

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China, Pakistan vow to strengthen all-round cooperation

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China and Pakistan vowed on Sunday to further deepen all-round cooperation in areas such as energy, industry, agriculture, information technology and transportation infrastructure.

The agreement was made during a meeting between Chinese State Councilor and Foreign Minister Wang Yi and Pakistani Foreign Minister Bilawal Bhutto-Zardari in Guangzhou City, south China’s Guangdong Province.

Noting that this is Bilawal’s first bilateral visit abroad since assuming office last month and also the first offline high-level interaction between the two countries after the establishment of the new Pakistani government, Wang said the visit has further consolidated the traditional friendship between the two countries.

The solidarity and cooperation of the two countries has become an important stabilizing factor in a turbulent and changing world, he said, calling for joint efforts in building a closer China-Pakistan community with a shared future.

Bilawal, for his part, said Pakistan, as an “iron-clad” friend of China, is glad to see its achievements and is convinced that no force can stop it from moving forward.

The Pakistan-China friendship is the cornerstone of Pakistan’s foreign relations, and also the inevitable choice of Pakistan, he said.

The Pakistani side is committed to the one-China policy, and supports China in safeguarding all of its core interests, he added.

The two sides also agreed that any terrorist attack against Chinese citizens in Pakistan is unacceptable and any despicable attempt to undermine China-Pakistan friendship will not succeed.

Three Chinese teachers and a Pakistani national were killed in an explosion at the University of Karachi on April 26, which was claimed by the Baloch Liberation Army.

Wang said, China supports Pakistan in speeding up the investigation of the case, finding the perpetrators and punishing them, and will continue to provide support and assistance to Pakistan in its fight against terrorism.

The two sides agreed that the world has entered a period of turbulence and change, and the international community’s call for peace and development has become stronger, he said.

The two sides also agreed that the sound situation of peace, stability, cooperation and development in Asia is the result of the concerted efforts of countries in the region and should be cherished all the more, he added.

(Cover: Chinese State Councilor and Foreign Minister Wang Yi (R) meets Pakistani Foreign Minister Bilawal Bhutto-Zardari in Guangzhou City, south China’s Guangdong Province, May 22, 2022. /China’s Foreign Ministry)

 

Source: CGTN

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Australia swears in Anthony Albanese as new PM

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Centre-left leader is sworn in as Australia’s 31st prime minister, a few hours before flying out to attend an international security summit in Tokyo.

Australia’s Labor Party leader Anthony Albanese has been sworn in as the country’s new prime minister as he promised a “journey of change” vowing to tackle climate crisis and rising living costs.

Along with Albanese, deputy Labor leader Richard Marles and three key ministers in waiting –– Penny Wong in foreign affairs, Jim Chalmers as treasurer and Katy Gallagher in finance –– were sworn in on Monday at a ceremony in the national capital, Canberra.

Albanese was sworn in a few hours before flying out to attend an international summit in Tokyo. Albanese, who says Australia is willing to engage with the world on climate crisis, is joining a summit on Tuesday with the US, Japanese and Indian leaders, known as the Quad.

“It’s a big day in my life but a big day for the country, when we change the government,” Albanese told reporters outside his Sydney suburban home ahead of the ceremony.

“I want to channel the opportunity that we have to shape change so that we bring people with us on the journey of change. I want to bring the country together.”

Albanese said he spoke to US President Joe Biden on Sunday night and was looking forward to meeting him during the Quad summit on Tuesday alongside the prime ministers of Japan and India.

He will return to Australia on Wednesday.

Back after nine years in opposition 

Labor will retake power after nine years in opposition as a wave of unprecedented support for the Greens and climate-focussed independents, mostly women, helped end nearly a decade of rule by the conservative coalition.

Labor’s campaign heavily spotlighted Albanese’s working-class credentials –– a boy raised in public housing by a single mother on a disability pension –– and his image as a pragmatic unifier.

Centre-left Labor still remains four seats short of a majority of 76 in the 151 seat lower house with about a dozen races too close to call, according to television channels.

Some predicted Labor might get enough seats to govern on their own.

Official results could be several days away, with the counting of a record 2.7 million postal votes underway on Sunday.

Source: TRTWorld 

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