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Aviation is one of the Fundamental Pillars that led to the Advance of Global Tourism, Says CEO & MD of MMPRC

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The Chief Executive Officer and Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), Mr Thoyyib Mohamed, has stated that aviation is one of the fundamental pillars that led to the advent of global tourism. Mr Thoyyib made this statement while speaking during a panel discussion held during the 9th Arab Aviation Summit, being held in Dubai.

Speaking during this panel, Mr Thoyyib delineated on how the past two years had transformed the entire state of the world, especially the tourism and aviation industry. Noting that the travel and aviation industries were perhaps some of the hardest hit by the global pandemic, he commended the steadfast efforts of the global travel trade towards recovery.

Citing Aviation as one of the fundamental pillars that led to the advent of global tourism, Mr Thoyyib said that the tourism and the aviation industry should work closely together to overcome the challenges. He stated that during the early days of the lockdowns, MMPRC made sure to constantly keep a strong relationship with local and global aviation partners. He announced that over 35 international flights currently operate to the Maldives.

Referring to how destinations can stand out and become the preferred choice for travelers in the post-pandemic era, Mr Thoyyib said destinations have to implement stringent safety measures and see how the natural geography and unique features of the country can contribute to making it a safe option for travelers. He then went on to highlight how the Maldives heavily promotes the scattered geography of the country and the ‘one island one resort’ concept as a feature that makes the Maldives a safe destination.

Outlining the ‘new normal’ for the tourism industry, Mr Thoyyib said that we are already in the midst of a new normal, and every new phase of the global pandemic presents us with a brand new version of ‘the new normal’. He further elaborated that it’s important to carry on with our lives and work towards full recovery of the tourism industry and the economy as a whole. He also noted that we shouldn’t be under the impression that the global tourism market will return to the state it was in prior to 2020, rather we should work towards evolving with every phase of the new normal.

Speaking further during this panel, Mr Thoyyib referred to the important role the Middle East plays as a growing source market for the Maldives. He said this market is one of the fastest growing markets to the Maldives, as well as the central hub for a large number of tourists. He expressed pride over the fact that leading Middle Eastern airlines such as Emirates Airlines, Qatar Airways, Fly Dubai, Etihad Airways, and Gulf Air operate to the Maldives on a regular basis.

Endorsed by the Arab Government and previously held in various Arab countries, the Arab Aviation Summit 2022 is hosted in collaboration with Ras Al Khaimah Tourism Development Authority (RAKTDA) and supported by global industry partners such as Airbus, CFM, Air Arabia, Alpha Aviation Academy, and Ras Al Khaimah Airport.

From the GCC market, Saudi Arabia was the top 6th market to the Maldives, with an impressive arrival figure of 39,178 travelers. The entire Middle East region accounted for 7.0% of total arrivals in 2021. In order to maintain this momentum and position Middle Eastern markets as top markets to Maldives, MMPRC is conducting a wide variety of marketing activities in the region. We are taking part in Arabian Travel Market 2022, ILTM Arabia 2022, Riyadh Travel Fair 2022. We are also conducting a Maldives Roadshow in Dubai, as well as media familiarization trips, and a joint marketing campaign with Emirates Holidays.

Source: visitmaldives

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Travel & Culture

Parliament passes bill to change Green Tax rate for large guesthouses

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Parliament of the Maldives has passed the amendment to increase the Green Tax amount taken from tourists staying at large guesthouses. The amendment bill to the Tourism Act was passed with 50 parliamentarians voting in favour.

The amendment bill proposes to impose a Green Tax of USD3 for each day a tourist stays at a guesthouse or hotel in an inhabited island that has less than 50 beds and to impose a Green Tax of USD6 for each day a tourist stays at a guesthouse or hotel that has more than 50 beds. Currently, a Green Tax of USD3 is charged as Green Tax per tourist for each day they stay at any guesthouse.

The amendment bill also proposes to stop imposing a registration fee for guesthouses, hotels, and dive centres. Currently, a USD650 registration fee is imposed on hotels while a USD300 registration fee is imposed on guesthouses and diving centres.

Furthermore, the amendment bill paves the way for local councils to lease land according to market value and give local councils the authority to transfer land rights in their jurisdiction.

 

Source: psmnews

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MMPRC takes part in Travel and Tourism Fair in India

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Maldives Marketing and Public Relations Corporation (MMPRC) has taken part in the Travel and Tourism Fair (TTF) and is gearing up to conduct a Maldives Roadshow in India. TTF is held from July 1-3 in Kolkata with 13 industry partners, and the Maldives Roadshow will take place in Bangalore, Chennai, and Trivandrum on July 5, 7, and 8 respectively.

The Maldives is being exhibited as the partner country for the exhibition. MMPRC, along with Riu Maldives and Sun Siyam Iruveli will be giving a special destination presentation to the visitor audience during the event, detailing the incredible holiday experiences available to visitors from the World’s Leading Destination 2020 and 2021.

TTF held in Kolkata is India’s leading exhibition for the travel and tourism industry. It provides an annual opportunity for organisations from India and abroad to showcase their products and services. As such, visitors can gather information and make national and international travel plans. TTF presents an unparalleled marketing opportunity for exhibitors to connect directly with the largest gathering of prospective travellers and members of the travel industry. The visitor profile for TTF includes tour operators, travel agents, airlines, hoteliers, and other travel and trade professionals and stakeholders.

After concluding TTF in Kolkata, MMPRC will hold a roadshow in three cities of India under the theme Connect with Maldives, Your Ultimate Destination Maldives Roadshow in India, together with potential operators and agents from India. The roadshow will be held on July 5 in Bangalore, July 7 in Chennai and July 8 in Trivandrum, alongside 16 industry partners. During the roadshow, MMPRC and industry partners will showcase a destination presentation highlighting the products, experiences, and latest travel guidelines on the Maldives. The presentation will be followed by a productive night of networking and building new business relations, and a special raffle will be conducted awarding a free holiday in the Maldives.

During these events, MMPRC said it aims to maintain the destination presence and promote the Maldives as the world’s leading destination in the Indian market alongside industry partners. Participation in the event also comes as part of the marketing strategy for the Indian market, which is based on conducting ambient campaigns to strengthen the brand in all major cities, identify channels to access the luxury market segment, promote affordable holiday options and focus on specific advertising for honeymooners and family holidays, combined with guest house stays.

India was the largest market in 2021 with over 278,740 travellers and a market share of 22.6%, and is the largest source market for the Maldives in 2022 as well, thus far. As of June 8, the Maldives has welcomed 104,800 tourists to the country from India, ranking as the top source market to the country and contributing 14.3% of the total market share for the period. MMPRC has planned several activities targeting the Indian market in the effort to maintain destination visibility. The efforts include ongoing joint-marketing campaigns with prominent partners such as Thomas Cook, Pickyourtrail, and Vistara Inflight Magazine, participation in major fairs such as South Asia’s Travel and Tourism Exchange (SATTE) and Outbound Travel Mart (OTM), and hosting familiarisation trips.

 

Source: psmnews

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Kelapa Media influencers arrive in the Maldives

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Dani and Oscar, influencers representing Kelapa Media, have arrived in the Maldives for a familiarisation trip, upon invitation by Maldives Marketing and Public Relations Corporation (MMPRC). The duo will be in the Maldives for this trip from June 26 to July 6.

Kelapa Media is a film production company that creates commercial photography and videography for brands and encompasses an audience covering the US, Canada, UK, Italy, and UAE markets. Kelapa Media comprises of Dani and Oscar, an award-winning photographer, and videographer.

Through the trip, MMPRC said it aims to market the romantic side of Maldives, emphasising a variety of services catering to luxurious, adventurous experiences available for couples. The duo will stay in Fairmont Sirru Fen Fushi, Grand Park Kodhipparu, and Reethi Beach Resort where they will experience spa and wellness, diving, snorkelling, gastronomy, and other unique services provided by these properties. The duo will create and share videos and photos, and promote the Maldives on their social media handles expected to reach a wide audience, especially honeymooners and couples.

The trip will help highlight the romantic side of life, the unique products, and the services awaiting couples in the Maldives. It will also help to promote the privacy, safety, and seclusion the destination offers, the geography of our scattered islands, the latest travel guidelines, and destination information.

The trip is organised as part of the marketing strategy to promote the various segments of tourism available in the destination for tourists from the US market, especially the experiences awaiting couples in the Maldives. The US currently stands as the 7th top source market to the Maldives from January till June 8 this year. During the period, the Maldives welcomed 732,884 visitors, with the US contributing 4.7% to the total market share with 34,609 visitors. MMPRC has been holding several activities, including joint campaigns with industry stakeholders, familiarisation trips, and participation in fairs and exhibitions targeting the market in order to maintain destination popularity, and visibility, in order to increase arrivals from the US.

Source: psmnews

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