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Second edition of Savaadheetha yacht rally to be held next year

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Maldives Integrated Tourism Development Corporation (MITDC) has announced the second edition of the Savaadheetha Dhathuru yacht rally will be held next year.

The first ever yacht rally in the Maldives, titled Savaadheetha Dhathuru, was held from February 5-20, as part of the events held to mark the 50th anniversary of the tourism industry of the Maldives. The event was a collaboration of MITDC, Ministry of Arts, Culture and Heritage, and the Civil Company of Maldives National Defence Force (MNDF).

Following the success of the first edition of the event, MITDC announced the decision to conduct a second edition of the event next year. Speaking to PSM News, Managing Director of MITDC Mohamed Raaid revealed the corporation had aimed to conduct the event as a series, despite only announcing one edition of the event initially. He said the success of the first edition has helped to launch a second edition of the event, which will be held in 2023.

Speaking further, Raaid revealed participants of the yacht rally had travelled to six islands in Haa Alifu Atoll and were able to experience the hospitality, culture and lifestyle of Maldivians through the trip. He added the rally was able to fulfill its purpose of promoting and marketing islands as travel destinations by allowing tourists to tour their historic and cultural sites.

Source: psmnews

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Parliament passes bill to change Green Tax rate for large guesthouses

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Parliament of the Maldives has passed the amendment to increase the Green Tax amount taken from tourists staying at large guesthouses. The amendment bill to the Tourism Act was passed with 50 parliamentarians voting in favour.

The amendment bill proposes to impose a Green Tax of USD3 for each day a tourist stays at a guesthouse or hotel in an inhabited island that has less than 50 beds and to impose a Green Tax of USD6 for each day a tourist stays at a guesthouse or hotel that has more than 50 beds. Currently, a Green Tax of USD3 is charged as Green Tax per tourist for each day they stay at any guesthouse.

The amendment bill also proposes to stop imposing a registration fee for guesthouses, hotels, and dive centres. Currently, a USD650 registration fee is imposed on hotels while a USD300 registration fee is imposed on guesthouses and diving centres.

Furthermore, the amendment bill paves the way for local councils to lease land according to market value and give local councils the authority to transfer land rights in their jurisdiction.

 

Source: psmnews

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MMPRC takes part in Travel and Tourism Fair in India

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Maldives Marketing and Public Relations Corporation (MMPRC) has taken part in the Travel and Tourism Fair (TTF) and is gearing up to conduct a Maldives Roadshow in India. TTF is held from July 1-3 in Kolkata with 13 industry partners, and the Maldives Roadshow will take place in Bangalore, Chennai, and Trivandrum on July 5, 7, and 8 respectively.

The Maldives is being exhibited as the partner country for the exhibition. MMPRC, along with Riu Maldives and Sun Siyam Iruveli will be giving a special destination presentation to the visitor audience during the event, detailing the incredible holiday experiences available to visitors from the World’s Leading Destination 2020 and 2021.

TTF held in Kolkata is India’s leading exhibition for the travel and tourism industry. It provides an annual opportunity for organisations from India and abroad to showcase their products and services. As such, visitors can gather information and make national and international travel plans. TTF presents an unparalleled marketing opportunity for exhibitors to connect directly with the largest gathering of prospective travellers and members of the travel industry. The visitor profile for TTF includes tour operators, travel agents, airlines, hoteliers, and other travel and trade professionals and stakeholders.

After concluding TTF in Kolkata, MMPRC will hold a roadshow in three cities of India under the theme Connect with Maldives, Your Ultimate Destination Maldives Roadshow in India, together with potential operators and agents from India. The roadshow will be held on July 5 in Bangalore, July 7 in Chennai and July 8 in Trivandrum, alongside 16 industry partners. During the roadshow, MMPRC and industry partners will showcase a destination presentation highlighting the products, experiences, and latest travel guidelines on the Maldives. The presentation will be followed by a productive night of networking and building new business relations, and a special raffle will be conducted awarding a free holiday in the Maldives.

During these events, MMPRC said it aims to maintain the destination presence and promote the Maldives as the world’s leading destination in the Indian market alongside industry partners. Participation in the event also comes as part of the marketing strategy for the Indian market, which is based on conducting ambient campaigns to strengthen the brand in all major cities, identify channels to access the luxury market segment, promote affordable holiday options and focus on specific advertising for honeymooners and family holidays, combined with guest house stays.

India was the largest market in 2021 with over 278,740 travellers and a market share of 22.6%, and is the largest source market for the Maldives in 2022 as well, thus far. As of June 8, the Maldives has welcomed 104,800 tourists to the country from India, ranking as the top source market to the country and contributing 14.3% of the total market share for the period. MMPRC has planned several activities targeting the Indian market in the effort to maintain destination visibility. The efforts include ongoing joint-marketing campaigns with prominent partners such as Thomas Cook, Pickyourtrail, and Vistara Inflight Magazine, participation in major fairs such as South Asia’s Travel and Tourism Exchange (SATTE) and Outbound Travel Mart (OTM), and hosting familiarisation trips.

 

Source: psmnews

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Kelapa Media influencers arrive in the Maldives

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Dani and Oscar, influencers representing Kelapa Media, have arrived in the Maldives for a familiarisation trip, upon invitation by Maldives Marketing and Public Relations Corporation (MMPRC). The duo will be in the Maldives for this trip from June 26 to July 6.

Kelapa Media is a film production company that creates commercial photography and videography for brands and encompasses an audience covering the US, Canada, UK, Italy, and UAE markets. Kelapa Media comprises of Dani and Oscar, an award-winning photographer, and videographer.

Through the trip, MMPRC said it aims to market the romantic side of Maldives, emphasising a variety of services catering to luxurious, adventurous experiences available for couples. The duo will stay in Fairmont Sirru Fen Fushi, Grand Park Kodhipparu, and Reethi Beach Resort where they will experience spa and wellness, diving, snorkelling, gastronomy, and other unique services provided by these properties. The duo will create and share videos and photos, and promote the Maldives on their social media handles expected to reach a wide audience, especially honeymooners and couples.

The trip will help highlight the romantic side of life, the unique products, and the services awaiting couples in the Maldives. It will also help to promote the privacy, safety, and seclusion the destination offers, the geography of our scattered islands, the latest travel guidelines, and destination information.

The trip is organised as part of the marketing strategy to promote the various segments of tourism available in the destination for tourists from the US market, especially the experiences awaiting couples in the Maldives. The US currently stands as the 7th top source market to the Maldives from January till June 8 this year. During the period, the Maldives welcomed 732,884 visitors, with the US contributing 4.7% to the total market share with 34,609 visitors. MMPRC has been holding several activities, including joint campaigns with industry stakeholders, familiarisation trips, and participation in fairs and exhibitions targeting the market in order to maintain destination popularity, and visibility, in order to increase arrivals from the US.

Source: psmnews

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