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ENJOY ‘ALL THINGS MALDIVES’ AT NATAS HOLIDAYS 2022 SINGAPORE

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‘All Things Maldives’ is being showcased at the NATAS Holidays 2022 event, held in Singapore, led by Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) along with industry partners. The fair will take place from 12 – 14 August 2022 at Singapore EXPO Hall 5..

NATAS Travel Fairs, launched in 1987, is a biannual affair that features different tourism products with the best travel deals for the market. Since inception, NATAS has been able to accumulate over 2.4 million visitors and is one of the most popular travel fairs among Singaporeans. NATAS Holidays showcases members’ latest products, trends and destinations. Attracting an average of over 100,000 visitors each run, the NATAS Travel fair brings in outbound travel agents, national tourist organisations, airlines, hotels، and other travel-related services under one roof.

MMPRC is accompanied at the fair by 23 participants from 12 companies. Through this event, MMPRC hopes to market the unique geographical features of our island nation, our products including resorts, hotels, guesthouses and liveaboards, the different segments, and unique experiences awaiting tourists in the Maldives. Participation in the event comes as part of MMPRC’s marketing strategy for the South East Asian (SEA) market, especially the Singaporean travellers. It aims to promote the Maldives as the most preferred destination, emphasising the close proximity and cultural aspects which make the Maldives ideal for travellers from this region.

The event provides a platform for industry partners to showcase and promote their products, whilst giving the destination the chance to achieve pre-pandemic arrival numbers and increase overall numbers from the region. An Outdoor Advertising Campaign is also being carried out coinciding with the fair, in which destination video ads are placed in prominent areas of Singapore such as HDB Hub, Jurong Point, and Bedok Town Square. world.

From January to July 2022 Maldives welcomed 18,489 tourists from the SEA market. MMPRC has been holding several activities targeting this market, including joint-marketing campaigns with major stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, E-Learning programs and other events. Similar activities are in the pipeline for this market for this year as well, including joint-marketing campaigns with Travel Daily Media, Traveloka, and participation in ADEX Asia 2022 and ITB Asia 2022.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

 

Source: Visit Maldives

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Travel & Culture

MMPRC TO PROMOTE THE MALDIVES TO FRENCH MARKET AT IFTM TOP RESA 2022 AND DEDICATED ROADSHOW IN FRANCE

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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is gearing up to promote the Maldives as a destination in the French market through two consecutive activities this September; the “Connect with Maldives, Your Safe Haven Maldives Roadshow” and participation in International and French Travel Market (IFTM) Top Resa 2022.

Of the two activities, MMPRC’s roadshow targeting the French market was held in Paris, at Le 28 George V, joined by 13 industry partners. The purpose of this roadshow is to re-establish and consolidate France as one of the key source markets for the Maldives. The roadshow further aims to strengthen trade relationships between potential travel agents and our industry partners. The target audience for this event includes affluent travel agents.

At the same time, MMPRC and 27 industry partners are taking part in IFTM Top Resa 2022, held from 20th – 22nd September 2022 at Porte de Versailles. IFTM Top Resa 2022 is a multi-purpose trade show for tourism and travel, covering all travel reasons: business, leisure, group & MICE. The B2B event is held in Paris, offering excellent business opportunities, improved returns on investment, and access to qualified and relevant travel buyers, influencers, and market professionals.

Both of these events come under MMPRC’s marketing strategies for the French market. Through such activities, we aim to make the Maldives the most preferred destination for French travellers while maintaining and strengthening destination presence in order to increase arrivals to pre-pandemic figures. It will also help to promote our products (resorts, hotels, guesthouses and liveaboards) and segments including honeymoon, romantic, family, adventure, dive and underwater. MMPRC will also market the scattered geography of our islands, and the privacy, luxury and unique experiences that we offer visitors. Such events also provide industry partners with a platform to promote their properties, products, and services.

As of 24th August 2022, France is the 7th top source market to the Maldives with an arrival figure of 34,120, which is a 3.2% market share of the total arrivals of 1,056,851 that the country has achieved during this period. MMPRC has been holding several activities targeting this market, including marketing campaigns, social media campaigns, digital media advertising campaigns, and participation in fairs and exhibitions.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

Source: Visit Maldives

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Travel & Culture

GO W-EGAN AT W MALDIVES WITH CELEBRITY CHEF PRIYANKA NAIK

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Whether you’re looking to follow your dietary discipline, or experience what sustainable dining entails even while you’re in the middle of the ocean – look no further! W Maldives is elevating its culinary offerings by welcoming celebrity vegan chef & sustainable cuisine champion, Chef Priyanka Naik, to create and launch a pop-up menu that would be available exclusively at the resort until October 2023. Guests staying at the resort over October 20, 2022 will also have the opportunity to be a part of a sustainable cooking class hosted by Chef Priyanka, or book a spot at the showcase dinner where the pop menu will be launched at one of the signature dining venues at the luxurious playground of W Maldives.

As part of this collaboration, Chef Priyanka and W Maldives present a once-in-a-lifetime Marriott Bonvoy Moments experience for members, inclusive of a stay at W Maldives for four nights. The unique experience will feature a boat trip to a farm on a local island to select fresh ingredients and a Maldivian cultural walk, followed by lunch at KADA, the resort’s uniquely designed Maldivian dining venue. Guests will then be swept away on a cruise aboard the luxury yacht, ESCAPE, followed by a private vegan picnic hosted by Chef Priyanka on the castaway island, Gaathafushi, while embracing the evening ocean views. The unique Moments experience is live on Marriott Bonvoy Moments website for bidding until October 3, 2022 that two couples can stand a chance to be part of.

Speaking on this one-of-a-kind collaboration the General Manager at W Maldives, Idu Ribeiro said, “At W Hotels Worldwide we are always looking to elevate our Beverage & Food offerings with a difference and with a growing focus on sustainability. This bold collaboration with Chef Priyanka is a great way to bring it to life at W Maldives. The world is becoming more conscious in their choices, beverage and food included, and together with Chef Priyanka’s creativity and the uniqueness of Maldives’ resources and ingredients we are looking forward to present some delicious vegan and sustainable options for our guests to indulge in while they hit escape at W Maldives. We are excited to work with Chef Priyanka, and also look forward to our loyal Marriott Bonvoy members joining us for a unique Moments experience in paradise!”

Chef Priyanka Naik is a self-taught Indian American vegan chef, raised in New York. She is an avid traveler who’s been to nearly forty countries, and her globally inspired original recipes, with a focus on sustainability, have been featured on her blog Chef Priyanka and are incorporated into her regular speaking appearances across various shows and events. “Maldives has been my bucket-list destination to visit for a long time now, and I couldn’t be more thrilled to have it materialize in such a wonderful and delicious way! I am passionate about making sustainable and vegan cooking accessible to all and am grateful for this opportunity to showcase this with the beauty and culture of a destination like W Maldives. Come hungry!” said Chef Priyanka.

Located 25 minutes by seaplane from Male’, W Maldives is a private island playground for those seeking exclusivity and appreciation of a luxury lifestyle brand. The island features 77 private escapes and suites, 27 on the beach and 50 overwater. The resort boasts an overwater specialty restaurant FISH®; all-day dining venue KITCHEN®; BBQ restaurant on the beach FIRE®; sunset and pool bar SIP®; WET® pool bar and deck, and Maldivian pop-up café KADA.

The curated vegan menu by celebrity Chef Priyanka will be available at the resort for a period of one year and guests visiting W Maldives from October 20, 2022 onwards would be able to experience this as an additional culinary offering over and above the dining concepts of the resort.

To know more about the Moments experience with Chef Priyanka at W Maldives visit Marriott Bonvoy Moments. To reserve your stay at W Maldives visit wmaldives.com and for more information on Chef Priyanka Naik visit her website http://chefpriyanka.com

Source: Visit Maldives

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Travel & Culture

President visits Food and Hospitality Asia Maldives 2022

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President Ibrahim Mohamed Solih has visited Food and Hospitality Asia Maldives (FHAM) 2022. During the visit, he inquired about the stalls, products, and services they offer.

FHAM and the International Culinary Challenge and Exhibition opened on August 28 in Hulhumale’ Central Park with over 100 exhibitors. The culinary challenge is participated by 700 contestants from 80 resorts.

FHAM is participated by industry personnel from across the world. The fair is a one-stop shop for hospitality professionals to gain experience and provide additional business opportunities.

FHAM exhibition will allow stakeholders in the tourism and hospitality industries to meet under one roof. As such, owners, senior management, and other staff of resorts, hotels, guest houses, liveaboard operators as well as owners of restaurants are expected to join the exhibition, which showcases a wide range of products and services offered by international and local companies to the tourism industry of the Maldives.

FHAM 2022 exhibition is organised by Dhivehi Expo Services in association with the Faculty of Hospitality and Tourism Studies at the Maldives National University (MNU), Ministry of Tourism, Ministry of Arts Culture and Heritage, Ministry of Economic Development, and Maldives National Chamber of Commerce and Industry (MNCCI).

 

Source: spmnews

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