Travel & Culture

MALDIVES CONCLUDES BRAND AWARENESS CAMPAIGN WITH TURKISH AIRLINES- NATIONAL FLAG CARRIER AIRLINE OF TÜRKIYE

Published

1 year ago

20/08/2022

MNN

Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has concluded a unique 3 month-long campaign with the national flag carrier airline of Türkiye, Turkish Airlines. The campaign, initiated in February 2022 under our efforts to position Maldives as top of the mind destination in the Turkish market, targeted consumers to increase Maldives brand awareness and destination presence in the Turkish market.

Under the campaign, a compelling 30-second promo video showcased the alluring scenery, the tourism products (resorts, guesthouses, liveaboards, and hotels), and uniquely-Maldivian experiences played before the beginning of each movie available on the inhouse flight entertainment systems on all Turkish Airlines’ flights. The video highlighted the scattered islands of the Maldives, products and unique experiences awaiting tourists in the Maldives.

With exclusive rights to the video slot, the video was aired across 44,800 Turkish Airlines’ flights reaching an estimated 11.2 million views. Besides being the Turkish National flag carrier, Turkish Airlines provides significant coverage and visibility for the Maldives brand through its vast international routes, as it is favoured by a lot of passengers from the West, Eastern & Central European countries as well as Middle Eastern countries.

Joint campaigns with major airlines are a part of MMPRC’s wider marketing strategy to work with industry stakeholders. Under the global marketing strategy, MMPRC has already conducted various joint promotional campaigns with major airlines such as Qatar Airways, Etihad, Emirates, Singapore Airlines & Airasia over the last two years.

Last year, MMPRC invited prominent journalists from Türkiye on a familiarisation trip to the Maldives. There are more marketing activities in the pipeline for the Turkish market and the surrounding region, including a major joint marketing campaign with a major Turkish tour operator later this year.

As of 01st August 2022, the Maldives has welcomed an impressive 946,746 travellers so far.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

Source: Visit Maldives

Travel & Culture

China on track to becoming top source market for tourist arrivals by year’s end

Published

2 weeks ago

23/09/2023

Tourism Minister, Dr Abdulla Mausoom has said that China, to which Maldives opened borders earlier this year, will become Maldives’ number one source market for tourism arrivals by the end of the year.

So far this year, 133,962 tourists have arrived from China. That is 10 percent of the total 1.3 million tourists.

As of July this year, 78,158 tourists visited Maldives from China. Since then, more than 50,000 tourists have come from the country in the past one and a half months alone.

Russia has the highest number of tourists so far this year. 152,967 tourists have visited from the country so far, or 11.7 percent of the total.

The second most tourists have visited from India, which is 144,041 tourists or 11 percent.

“China, which is only 1.5 percent behind Russia and 0.8 percent behind India, is fast approaching Maldives’ number one tourist market,” Mausoom said.

He said if it goes at this rate, the Chinese market is expected to top the list before the end of the year.

Source(s): sun.mv

Travel & Culture

Fee increased for tourist vessels docking in Maldives

Published

3 weeks ago

17/09/2023

Anew rule has been gazetted to increase the fees of tourist vessels coming to Maldives.

According to the rules, which were gazetted on Thursday, a tourist vessel must arrive in Maldives after arranging an agent to take care of business for the vessel.

Such agentship shall be available to people who have been authorized by the Customs to act as agents for foreign vessels arriving in Maldives under the prescribed regulations. If the agent assigned to the vehicle changes, the Ministry must be notified within three days of the change.

It shall be the responsibility of the agent in charge of any vessel brought into the Maldives under these rules to pay any fees or taxes payable before the vessel leaves. It is also the responsibility of the agent to obtain the permit and pay the fees as per the new regulations.

If the vessel is larger than 20 metres, the cruising permit holders will be required to pay US$100 per day to the Maldives Inland Revenue Authority during the period of docking the vessel in Maldives. Vehicles smaller than 20 meters will not be charged any fee for 90 days.

In addition, foreign tourist vessels docked and operating in Maldivian territory for more than one year will be allowed to do so upon payment of US$3,500 for renewal of the permit.

The ministry said that if the rules are violated, the violator will be fined a large amount. The rules, gazetted Thursday, impose a fine of $1,000 for the first violation, $2,000 for the second violation and $6,000 for more than two violations.

Source{s}: sun.mv

Travel & Culture

Most tourists visited from China last month

Published

1 month ago

04/09/2023

Data shows that most people visited Maldives from China last month after the COVID-19 pandemic.

According to the statistics released by the Ministry of Tourism, Sri Lanka achieved a growth of 1553.4 percent in the Chinese market in July.

China was the largest tourist market in Maldives until 2019.

Before the outbreak, 284,029 tourists arrived from China in 2019. This accounted for 16.7 percent of the total tourist arrivals that year.

The number of Chinese tourists fell sharply in March 2020 following the closure of the Chinese border during the COVID-19 pandemic. This trend continued until the border reopened this year after three years.

China resumed direct flights to Maldives on January 18, 2023. A total of 92,391 tourists visited Maldives from China as of July this year. The number of tourists that visited Maldives last month was 151,587 people. Out of that 28939 tourists were from China.

China is currently the third-largest tourist market in Maldives.

The Ministry of Tourism said the number of Chinese tourists has been growing rapidly in the past six months since China opened to travel. The ministry said it hoped to achieve pre-pandemic levels as soon as possible.

Source(s): sun.mv