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MALDIVES CONCLUDES BRAND AWARENESS CAMPAIGN WITH TURKISH AIRLINES- NATIONAL FLAG CARRIER AIRLINE OF TÜRKIYE

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Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has concluded a unique 3 month-long campaign with the national flag carrier airline of Türkiye, Turkish Airlines. The campaign, initiated in February 2022 under our efforts to position Maldives as top of the mind destination in the Turkish market, targeted consumers to increase Maldives brand awareness and destination presence in the Turkish market.

Under the campaign, a compelling 30-second promo video showcased the alluring scenery, the tourism products (resorts, guesthouses, liveaboards, and hotels), and uniquely-Maldivian experiences played before the beginning of each movie available on the inhouse flight entertainment systems on all Turkish Airlines’ flights. The video highlighted the scattered islands of the Maldives, products and unique experiences awaiting tourists in the Maldives.

With exclusive rights to the video slot, the video was aired across 44,800 Turkish Airlines’ flights reaching an estimated 11.2 million views. Besides being the Turkish National flag carrier, Turkish Airlines provides significant coverage and visibility for the Maldives brand through its vast international routes, as it is favoured by a lot of passengers from the West, Eastern & Central European countries as well as Middle Eastern countries.

Joint campaigns with major airlines are a part of MMPRC’s wider marketing strategy to work with industry stakeholders. Under the global marketing strategy, MMPRC has already conducted various joint promotional campaigns with major airlines such as Qatar Airways, Etihad, Emirates, Singapore Airlines & Airasia over the last two years.

Last year, MMPRC invited prominent journalists from Türkiye on a familiarisation trip to the Maldives. There are more marketing activities in the pipeline for the Turkish market and the surrounding region, including a major joint marketing campaign with a major Turkish tour operator later this year.

As of 01st August 2022, the Maldives has welcomed an impressive 946,746  travellers so far.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

Source: Visit Maldives

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Chinese Ambassador expects Chinese arrivals to surge in July, August

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The Chinese Ambassador to the Maldives Wang Lixin has announced that a significant increase of Chinese tourists is expected in July and August this year. The statement comes amid a rising number of Chinese tourist arrivals to the Maldives.

Speaking at a press conference at the Chinese Embassy, Ambassador Lixin highlighted that China is already among the top contributors to tourist arrivals in the Maldives. She noted that the number of Chinese tourists is expected to increase during the upcoming Chinese holiday season. She also said that approximately 87,466 Chinese tourists had visited the Maldives as of May 5, representing 11% of the total market share.

Additionally, Ambassador Lixin said that July and August coincide with the school holidays for many Chinese students, prompting a large number of Chinese citizens to travel abroad. As such, she said that a substantial increase in Chinese tourists visiting the Maldives is expected during this period.

Furthermore, Ambassador Lixin said that the Maldives Marketing and Public Relations Corporation (MMPRC) will have the chance to promote Maldivian tourism at ITB China in May. She described the event as a valuable opportunity for the MMPRC to boost its presence in the Chinese market ahead of the holiday season.

The latest statistics released by the Ministry of Tourism reveal that China has contributed the highest number of tourist arrivals to the Maldives this year. Over 92,000 Chinese tourists had visited the Maldives by May 14, accounting for 11.1% of the total tourist arrivals so far.

Source(s): PsmNews

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Maldives welcomes nearly 100,000 tourists from China

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Maldives has witnessed a remarkable surge in tourism, with nearly 100,000 tourists welcomed so far this year, spearheaded by a significant influx from China. While China ranked third in tourist arrivals last year, it has ascended to the top spot by May 14 of this year, with 92,773 visitors, comprising approximately 11.1% of total arrivals. Following closely behind is Russia, with 84,162 tourists.

The exponential increase in Chinese tourist arrivals marks a noteworthy shift in travel patterns, considering that China occupied the 27th spot in tourist arrival rankings in the previous year.

Statistics from the Ministry of Tourism reveal a robust uptick in tourism overall, with 833,728 tourists having visited the Maldives by this point in the year, reflecting an impressive 11.6% increase compared to the same period last year.

The top countries contributing to tourist arrivals in the Maldives include China, Russia, the UK, Italy, and Germany. On average, each tourist spends approximately seven days in the Maldives, with an average of 4,263 visitors arriving daily. This consistent influx has spurred the government to set an ambitious target of attracting 2 million tourists by year-end.

To achieve this goal, collaborative efforts between the government and the tourism industry are underway, with various promotional activities planned to showcase the Maldives as an irresistible destination for travelers worldwide.

Source(s): PsmNews

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Maldives named ITB China 2024’s official partner destination

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Maldives has been named as the Official Partner Destination of ITB China 2024.

ITB China 2024 will be held in Shanghai from May 27th to May 29th. Maldives will showcase its offerings ITB China’s largest national pavilion with more than 40 travel companies as co-exhibitors during the three-day B2B event.

The aim of the partnership is to attract more Chinese tourists – which currently stands as the top tourist market to the Maldives – and to put the island destination in the spotlight of China’s outbound travel market, as reported by Travel Trade Maldives (TTM).

Maldives Marketing and Public Relations Corporation (MMPRC)’s CEO and Managing Director Fathimath Thaufeeg remarked that Maldives is honored to be designated the title.

“We are excited about the opportunity to engage with our global partners and the travel trade from China to share the latest updates about the Maldives, our tourism products and unparalleled offerings. This partnership allows us to showcase our destination’s unique beauty and reinforce our position as the top-of-mind destination for travelers from China and worldwide,” she added.

During the event, MMPRC will host various engaging activities within its booth to showcase and promote the wide range of tourism offerings. Attendees can participate in B2B meetings and insightful interviews to learn more about the island destination. They can also immerse themselves in gastronomical and cultural experiences to taste the authentic culture and heritage of the Maldives.

MMPRC will provide information about the latest products, services, and experiences through promotional materials and face-to-face meetings. They are also scheduled to hold a press conference on the first day of the event to provide the opportunity for engagement with and from attending media.

Source(s): sun.mv

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